Rainbow Productions has been acknowledged with the prestigious King’s Award for Enterprise.
The award is in the category of leading manufacturer of bespoke mascot costumes and organiser of licensed character events.
Rainbow Productions is a global leader in manufacturing bespoke mascot costumes and organising the appearances of licensed characters at live events.
And the company is celebrating its biggest honour to date in the forty years since its founding.
Moreover, the King’s Awards for Enterprise acknowledges His Majesty The King and recognises business excellence across the UK. Recipients of the King’s Award for Enterprise have demonstrated outstanding success in their respective fields.
Pot of gold for Rainbow Productions
Rainbow Productions’ Managing Director, Simon Foulkes, comments: “A Rainbow mascot is widely regarded as the gold standard within the industry. The company prides itself on putting innovation, quality and sustainability at the heart of each and every project.
“This award provides Rainbow with a global competitive acknowledgement that will allow the company to boost UK business and remain at the forefront of worldwide costume character industry.”
In addition, the manufacturer earned its award in recognition of its international trade success. In particular its outstanding short-term growth in overseas sales.
Furthermore, it has added thirteen new markets since 2022, and its overseas sales have grown by 106%. It now operates in an incredible 65 countries globally.
Global Presence
Rainbow provide mascots for major international football tournaments and teams like Juventus and Barcelona; FMCG brand characters for Kelloggs and Mondelez; character appearances for worldwide film premiers like Sonic the Hedgehog and Paddington; and costume characters for globally recognised attractions including Peppa Pig World, Alton Towers Resort and Legoland Resorts worldwide.
And its latest major agreement is a partnership with Cotaland. They will supply costume characters for a brand-new theme park located alongside North America’s only permanent Formula 1 racetrack in Orlando, Florida.
Established in 1985, Rainbow Productions develop licensed IP into character costumes for use at live events. An unusual step at its inception, but today an intrinsic part of the visual marketing mix.
Today. Rainbow is unique in offering a complete mascot manufacture, wardrobe and costume character events management service. One that boasts four purposely designed units, and employs over 30 full-time members of staff, 90 freelance makers and approximately 250 trained mascot artistes.
By the same token, Rainbow a major international presence and an important role in numerous world-famous attractions and spectacular events such as the Queen’s Jubilee Pageant Parade. Most recently the company became the Global Licensee for Hasbro. Thus, making Rainbow Productions the sole Peppa Pig costume character manufacturer for all territories worldwide.
Images: Rainbow Productions
