The Saudi Entertainment and Amusement (SEA) Expo took place in Riyadh to fanfare, product innovations and a demonstration of evolution.
The SEA Expo brought together professionals from the world of entertainment and attraction under one roof, creating a unique global experience for like-minded individuals to connect.
Thousands gather to celebrate pioneering projects
Over three productive days, more than 12,000 visitors marvelled at engaging booth displays from more than 350 exhibitors. During the event, there were more than 75 speakers offering their wisdom within the umbrella of the leisure industry.
Mack Rides unveils latest project at SEA Expo
Certainly, a prominent representative was Mack Rides, who revealed its latest creation of ‘SPARKS’
“We’re proud to unveil SPARKS – the joint venture between Mack Rides and Fawasel – at SEA Expo 2025 in Riyadh,” detailed Mack Rides.
“From cutting-edge amusement rides and spectacular live shows to fine dining, operations, and training with the Europa-Park Academy – SPARKS delivers complete, visionary solutions for the Saudi leisure market.”
Fruitful MENALAC Awards gala
While the SEA Expo was in full swing, so too was the prestigious 2025 MENALAC Awards. A showpiece event for everyone connected with the leisure industry, the awards gala acknowledged the cream of the finest creative leaders of the sphere of entertainment.
Moreover, often referred to as “the Oscars of the Middle East Leisure & Entertainment industry,” the MENALAC Awards celebrate outstanding achievement and set the benchmark for excellence in the MENA region’s attractions sector.
A global leader already established in entertainment and immersive attractions, Triotech scooped two honours at the 2025 MENALAC Awards.
Its revolutionary product ‘SuperBlaster’ was named Best New Product Arcade and Triotech was awarded Best VR & Digital Content Creator.
The first award is a tribute to the interactive coin-op simulator, SuperBlaster, for Best New Product – Arcade, VR, Redemption & Novelty.
Meanwhile, the second recognised the company as Best VR & Digital Experience Content Creator.
“These awards are a reflection of the passion and creativity that drive our team,” said Ernest Yale, CEO & Founder of Triotech.
“We’re proud to contribute to some of the most ground breaking entertainment destinations in the region. The MENA market is rapidly evolving, and our turnkey approach allows us to adapt, innovate, and deliver unforgettable experiences.”
Triotech is currently delivering some of its most ambitious projects in the Middle East, including major dark rides for Six Flags Qiddiya City and Saudi Entertainment Ventures (SEVEN).
Furthermore, the company also exhibited at SEA Expo in Riyadh, where attendees could meet with Triotech’s team to explore its latest developments and what’s next in interactive entertainment.
The Global Event that is SEA Expo
Running for over seven years in Riyadh, SEA Expo has become a truly global event that showcases the latest and greatest innovations for the development of this thriving market, all under one roof.
“We have created an event where everything has its space, giving you the opportunity to establish new connections and take your business to new heights whilst making your mark in the entertainment industry,” commented a spokesperson for SEA Expo.
“The SEA Expo demonstrates real-industry challenges and devise actionable solutions, ultimately sparking inspiration.”
Images: SEA Expo / Mack Rides / Triotech
