Saudi Entertainment Ventures will launch its Hot Wheels-branded electric karting tracks later this year, according to the company’s chief entertainment operations officer, Damien Latham.
The agreement sees Saudi Arabia’s PIF holdings and Mattel working together on this Hot Wheels e-karts project.
Life in the Electric Fast lane
The karting experiences combine competition, experimentation, safety, and creativity to provide thrilling vehicle challenges that develop the skills and confidence for kids to take on the world. The Hot Wheels e-karting experiences will be in SEVEN’s entertainment complexes in Riyadh, Makkah, Taif, Al Madinah, Tabuk, and Jazan.
Furthermore, SEVEN is investing more than a SR50bn ($13.3bn) in creating 21 entertainment destinations in 14 cities around the Kingdom, which will provide unique and innovative world-class entertainment and global partnerships from within the sector.
“This is more than a new attraction. It’s part of our plan to create world-class, tech-driven entertainment that inspires young people, builds skills, creates jobs and delivers unforgettable moments for families across the Kingdom, said Latham.
“We aspire to build solid partnerships that will enrich our innovative journey towards transforming Saudi Arabia into a leading global hub for entertainment through developing a unique entertainment ecosystem.
“The partnership with the Hot Wheels brand will bring MATTEL’s brand mission to the Kingdom – to ignite the challenger spirit that lives in every person to help them reach their true potential. It will help our guests build and nurture their skills, accelerating the potential of Saudi Arabia’s promising young drivers and helping shape the future of karting champions, concluded Latham.
“Hot Wheels’ captures the challenger spirit, inspiring everyone to reach their full potential,” Josh Silverman, Chief Franchise Officer at MATTEL said.
“This ethos aligns perfectly with SEVEN’s mission to deliver world-class entertainment that brings joy and excitement. More than just an e-karting experience, it’s a turbocharged destination for families, thrill-seekers, competitors, and newcomers alike. We’re excited to partner with SEVEN to bring ‘Hot Wheels’ across the Kingdom.”
Image: SEVEN
