Universal Destinations & Experiences, the themed entertainment division of Comcast NBCUniversal, has revealed that Chicago will become the second location for its highly popular ‘Universal Horror Unleashed’.
Chicago becomes new horror destination
Indeed, the company’s year-round, immersive horror entertainment experience will open at an indoor venue in Chicago, chosen for its “large population and reputation as one of the country’s leading destinations for tourism and entertainment,” confirmed Universal Destinations & Experiences.
“Expanding the Universal Horror Unleashed brand is a key part of Universal’s broader growth strategy to reach new audiences, in new markets, through new and original concepts,” the company added.
Furthermore, the upcoming venue will be located on Chicago Avenue at the former Tribune Distribution Center, situated between the River North and West Town districts. This marks Universal’s first branded experience in the Midwest.
“Universal Horror Unleashed delivers on our promise to create highly immersive and terrifying horror experiences that connect with fans year-round,” said Page Thompson, President, New Ventures, Universal Destinations & Experiences.
“We’re excited to bring this bold concept to life in Chicago, a city known for its vibrant culture. We’re grateful for the city’s support as we convert this dormant site into a unique attraction that showcases our storytelling expertise and ability to deliver mind blowing experiences that shatter guest expectations.”
Horror-centric entertainment with F&B offerings
This original concept combines Universal’s deep expertise in the horror genre with next-level storytelling to deliver a sensational experience. The year-round concept will deliver immersive, horror-centric entertainment that goes beyond the theme parks, bringing spine-chilling thrills, terrifying environments, and unforgettable scares to guests.
Additionally, the horror will also extend to the food and beverage offerings, with themed craft cocktails and bites, as well as a retail location with unique collectible merchandise and more.
The announcement comes on the heels of other key developments for Universal Destinations & Experiences, including the recent opening of Universal Epic Universe in Orlando, the first Universal Horror Unleashed Las Vegas, opening August 2025 and the 2026 launch of Universal Kids Resort in Frisco, Texas.
Finally, Universal will welcome a new theme park and resort in the United Kingdom – Universal’s first in Europe, slated to open in 2031.
Image: Universal Destinations & Experiences
