Anthony Van Dam, executive vice-president of the Asia region for Forrec, says the continent's theme park industry remains particularly exciting.


InterPark: Which Asian markets are currently proving most successful for Forrec?

Anthony Van Dam: We are extremely active across all of Asia. Our work in China has been especially exciting, with clients such as Chimelong Group and Wanda Group spearheading some of the largest tourist and entertainment developments in the world. China continues to enjoy rapid expansion in the entertainment and mixed-use sectors. Indonesia, the Philippines, Malaysia and Vietnam are also seeing expanding markets. India, with its renewed commitment to building infrastructure, is at the tipping point of a burgeoning tourist industry.

IP: The quality of manufacturing in places such as China is constantly improving. How do western manufacturers ensure they maintain a competitive edge when it comes to installing new rides and products in the Asia region?

AVD: Manufacturing quality in China is improving very quickly. The solution for western suppliers is innovation, where China still falls behind slightly, and quality. The Chinese market appreciates and is demanding quality and innovation more than ever today. Whether the products and services come from within China, or from other exporting countries, future success in this market will depend on a supplier's (or designer's) ability to respond to an increasingly sophisticated Chinese consumer.

IP: How important is the Asian Attractions Expo for your company? Has the show's importance increased over recent years?

AVD: We have been attending this show for many years and it continues to be one of our most important conferences. The expo is vital for the tourism industry in Asia – a platform that allows clients to find the best companies in the world for their local developments.

IP: Finally, could you offer any predictions as to the future shape of Asia's amusements industry? What role will your company play in the region's future development?

AVD: We are witnessing more and more mixed-use large-scale projects, in place of standalone attractions in Asia. A variety of entertainment offerings are forming the backbone for some great destination projects that include retail, dining, hotels, office and residential. These exciting, diverse, people-centred environments will also prove to be durable investments. We are also continuing to strengthen our presence in the Asian market with representative offices in China, India and south east Asia.