Merlin Entertainments is to donate 30,000 tickets to emergency service and frontline support workers around the world who have worked throughout the pandemic. The move is part of the company’s ‘Big Merlin Thank You’ campaign.
During its reopening strategy, frontline workers and emergency service staff in the UK, Asia, North America, Australia, and New Zealand, will receive tickets to enter Merlin Entertainment resorts.
In Britain, the tickets will be available through the free ‘Blue Light Tickets’ program, an initiative where frontline workers in the UK can register to receive free tickets for events, venues, stadiums, clubs and other attraction and entertainment sites.
Will Campbell-Lamerton, partnerships and operations manager at Blue Light Tickets commented: “In these difficult times, we have been blown away by Merlin’s generosity. We know that free tickets to leisure days out will spread the message of ‘thank you’ to NHS, healthcare, and emergency service workers, who’ve shown superhero strength and dedication in recent months.
“For those who haven’t been able to spend much time with their families during the COVID-19 lockdown, either as a result of long working hours or social distancing, we hope that a free day out at a Merlin resort/attraction will give some respite to those who need it most,” Campbell-Lamerton added.
Merlin Entertainments has donated tickets to the Blue Light Tickets venture by its dedicated charity arm, Merlin’s Magic Wand. The charity was established by Merlin to offer days out for children and families around the world living with the challenges of serious illness, disability, or adversity.
Free days out will be offered for some of the UK’s most iconic attraction sites, including Alton Towers, Legoland Windsor, Thorpe Park, Chessington World of Adventure, Sea Life Centres, and more.