On June 30th, Merlin Entertainments reveals a brand new Peppa Pig Park, which will open in 2024, located at the LEGOLAND® Deutschland Resort.
The brand-new attraction will be the EU’s first independent Peppa Pig Park and will open in Günzburg, Bavaria, just in time for the 20th anniversary of the Peppa Pig brand. The collaboration builds on Merlin’s successful relationship with Hasbro, which includes a further Peppa Pig Theme Park set to open in North Richland Hills, Texas in the U.S., which officially broke ground this week and the already successful Peppa Pig Theme Park in Florida.
The Günzburg theme park, set to open right next to Merlin’s LEGOLAND® Deutschland Resort, will feature a colorful mix of attractions, including multiple rides, interactive attractions, themed playscapes, and shows, all based on instantly recognizable locations from the globally popular brand. Families will meet Peppa and her friends as they snort, giggle and play, making this the ultimate first theme park experience for preschool children.
“At Merlin Entertainments, we are dedicated to creating experiences that bring joy, stimulate learning and imagination, and produce engaging, lasting memories for guests of every age and ability,’’ Merlin’s CEO, Scot O’Neil said, “We are inspired to bring the magic of Peppa Pig to Günzburg, which will be our first Peppa Pig Park within mainland Europe. Located at LEGOLAND Deutschland Resort, the new theme park will be perfect for families visiting the popular resort and will expand our entertainment offerings across Germany. This new Peppa Pig Theme Park builds on the incredible success of Peppa Pig Theme Park in Florida and Peppa Pig World of Play locations spanning across the globe from Texas to Shanghai. We look forward to continuing to celebrate our dynamic partnership with Hasbro by creating more opportunities and bringing phenomenal brands like Peppa Pig to life through our attractions.’’
This week Merlin’s second Peppa Pig Theme Park, set to open in North Richland Hills, Texas in the U.S., officially break ground. Designed specifically for children under six, Peppa Pig Theme Park Dallas-Fort Worth will be the ultimate theme park experience for little ones. The all-new theme park will feature multiple rides, interactive attractions, themed playscapes and shows when it opens in 2024.
Merlin has a licensing agreement with global branded entertainment leader Hasbro, owner of the Peppa Pig brand, to build and operate Peppa Pig attractions, targeted at the preschool market, as part of its broader strategy to engage in partnerships with some of the world’s most popular brands.
Image: Merlin Entertainments