Miral has unveiled plans for a Corporate Social Responsibility (CSR) strategy for the group, focused on ‘creating positive impact across society.’

Miral has confirmed that the strategy will ‘implement over 80 economic, social and environment initiatives and programmes over the next two years, across the business and all the Group’s subsidiaries – Miral Experiences, Miral Destinations, Yas Asset Management.’

Upon the announcement, Mohamed Abdalla Al Zaabi, Group CEO, Miral, said: “Miral has always been committed to creating world-leading experiences that not only accelerate the realization of the Emirate’s tourism growth and contribution to the industry’s ecosystem, but also to have a positive impact on the communities in which we operate. 

“With the launch of this new group strategy and framework, we are underpinning our commitment, making it integral to how we operate and ensuring that we are taking crucial action across our entire business, to benefit three key groups – people, community, and the environment – helping to achieve our long-term goal of sustainable development. 

By aligning our focus areas with the United Nations Sustainable Development Goals, we can help establish and promote Abu Dhabi’s leading position as a global destination in eco-tourism and sustainable tourism.”

In the last few years CSR has seen increasing relevance to businesses and stakeholders across the world. Therefore, Miral has developed its group strategy to focus on contributing towards society and the environment through innovative and sustainable community interventions, ‘closely aligned with the United Nations Sustainable Development Goals and overseen by a dedicated steering committee.’

The group strategy has been created under eight focussed pillars which directly align with the UN Sustainable Development Goals – Skill Development & Livelihood, Education, Social Welfare, Health & Wellness, Promotion of Sports, Arts, Culture & Tourism, Environment and Animal Welfare. 

Moreover, Miral’s strategy for the next five years will be ‘fuelled by its focus on continuing to grow and develop Yas Island as a successful destination as well as delivering new leisure and entertainment destinations and ventures that generate sustainable value, while contributing to the diversification of Abu Dhabi’s economy.’

Images: Miral