UK attractions technology specialist Holovis is to bring its expertise to the cinema market to create a new out-of-home, location-based entertainment category.
Its new Extended Cinema division will use interactive, immersive and event enabling technologies to put the guest in control, whilst driving additional revenue steams for movie theatres.
The experiences will connect with audiences before, during and after the main event, creating additional brand partnership and sponsorship opportunities. These include:
•Lobby experiences: interacting with customers from the moment they arrive and generating additional monetisation opportunities.
•Preshow and audience interactivity: maximising on screen engagement with interactive experiences that make customers want to take their seats.
•4D Theatre spectaculars: immersing audiences in a complete multisensory adventure with motion perfectly synced to the media and a plethora of SFX options including splashes of water, gusts of wind, scent and physical prods, uniquely designed to complement the genre of the film.
This new venture is being led by Heather Blair whose career spans three decades in the entertainment industry. Prior to joining heading up Extended Cinema she focused on developing products and opportunities within the interactive technology and motion theatre market, working with major film studios to procure titles to be programmed for 4D, then with theatre chains to bring them to life as a premium offering.
Hayley Kenney, a business development engineer at Holovis, will be supporting Heather with product design and development, drawing on the expertise and resource of the whole Holovis team.
