The Hollywood design firm Legacy Entertainment has completed its brand evolution and will make its official company debut under its new banner during next month’s IAAPA Attractions Expo in Orlando.
The announcement of the new brand (it formerly traded as Legacy GGE, and before that Goddard Entertainment) also coincides with the completion of the transition from a sole proprietorship to senior employee ownership.
“While we now have a new name and a new logo, we are still providing our clients with the same standard-setting creative services for their bold and innovative projects based around the world,” says Barry Kemper, one of the new owners. “During the past 16 years, we’ve assembled the industry’s top talents, and have recently even made several new hires to strengthen our already robust team.”
Legacy has two major upcoming theme park projects in China, Shanghai Haichang Ocean Park and Chimelong Ocean World, that should give it real prominence within the industry when they open in November 2018 and mid-2019 respectively.
Legacy will be further represented at IAAPA by a speaking engagement from president and chief creative officer Taylor Jeffs. Also an owner of the new look company, he will contribute to a session from 2.00 to 3.15pm on Wednesday, November 14, on the subject of “Applying Immersive Theater Trends to Theme Parks and Attractions.”
IAAPA Attractions Expo takes place at the Orange County Convention Center in Orlando, Florida, from November 12 to 16. Legacy Entertainment’s booth – as pictured above – will be number 1062.
