The interactive attractions specialist Alterface has made two key appointments to support its new structure and worldwide growth.
As creative director, Laurence Beckers will drive the new Creative Division to develop turnkey attractions for Alterface customers. Meanwhile in his new role of chief financial officer, Olivier Noel will optimise internal control and manage capital restructuring.
With her team and various industry partners, Beckers successfully managed the multiple award winning Basilisk attraction at Legendia, Poland – as pictured above –elevating the interactive dark ride to a high creative and quality level within an affordable budget. Currently the team is fine-tuning Popcorn Revenge, an Alterface IP which will first be implemented in 2019 as part of an Erratic Ride (interactive dark ride) at Walibi Belgium. As a teacher in “transmedia storytelling” and board member of L’Institut des Arts et Diffusion, Beckers likes to explore the intersection of science, art and technology and recently presented a session on Mixed Reality at Euro Attractions Show in Amsterdam.
According to Alterface, Noel’s strong experience with KPI (key performance indicators) and business planning provides an excellent background to support the company’s new structure and worldwide expansion. His strong finance and operations insights at several renown international firms will be a key benefit and complement to the existing management team.
From its headquarters near Brussels, the company manages two Chinese offices and a US partner operation. About 300 Alterface interactive mixed-media rides and attractions have been installed and are being maintained all over the world.
