WhiteWater, the world’s largest water park manufacturer, have announced a partnership with Swim Drink Fish, a Canadian charity raising awareness of safe and healthy water.
The agreement, signed on World Water Day, is a corporate sponsorship partnership highlighting environmental sustainability.
This partnership is part of WhiteWater’s Sustainability Scorecard – a holistic approach to environmental sustainability that includes participation in initiatives beyond the attractions industry. It aims to donate 1% of corporate profits annually to a water-based NGO with the clear aim of cleaning up the waters for everyone to enjoy.
“Swim Drink Fish is the right fit for WhiteWater because both our organizations are all about people enjoying and celebrating water,” said Una deBoer, WhiteWater’s Chief Marketing Officer. “We wanted to find a charity that is local yet internationally involved.
“Everyone has a right to swimmable, drinkable, fishable water and the path to start restoring and protecting our waters is by recognizing the meaningful ways we connect to them.”
The movement involves building relationships, including working with indigenous communities, to address complex environmental issues.
Swim Drink Fish initiatives are active in 171 communities in 11 countries. One of the initiatives is of particular interest to WhiteWater: “WhiteWater’s sponsorship is directly cleaning up waterways through Swim Drink Fish’s Vancouver Plastic Cleanup.
“Swim Drink Fish is installing, maintaining, and overseeing multiple Seabin trash trapping devices in Vancouver to engage in a waste characterization, plastic education, and advocacy project. This is made possible with the support from WhiteWater,” said Sadie Caron, Fraser Riverkeeper and Program Manager for Swim Drink Fish.
WhiteWater were established in 1980 and have long time experience in their field of concept to completion of award-winning attractions, from slides to water rides.
