ROARR!, the UK’s largest dinosaur-themed adventure park, has opened a new immersive attraction.
Known as Valley of the Dinosaurs, the interactive attraction will feature 50 animatronic and static dinosaurs and provide ‘an exciting adventure of exploration and discovery for its visitors.’
Features will include an impressive 12-metre-long Brachiosaurus to a Triceratops. A journey through the prehistoric world like never before.
New photo-taking opportunities will be available along with interactive augmented reality to bring the dinosaurs to life.
The 85-acre adventure park struck a partnership with Norwich-based We Are Immersive to create the augmented reality concept and user interface design, implemented via ROARR!’s existing iOS and Android app.
The park describe its Jurassic menu of entertainment: “Featuring seven interactive challenges, from Design-o-saurus, where a dinosaur egg waits to be customised before a little creature hatches out of it; to ROARR! like a T-Rex, a test to see if individuals can roar loud enough to make an augmented T-Rex appear, the 3D model experiences add an interactive dimension to the attraction.”
We Are Immersive worked with Attractions.io, who developed ROARR!’s app, to blend both the native app and the web-based augmented reality functions to create a seamless user experience.
Adam Goymour, park director at ROARR! said: “We are immensely proud of Valley of the Dinosaurs – a £350k investment to offer our families a completely new experience whilst enjoying an epic day out here at ROARR!
“We knew from the start that we wanted it to be fun and engaging and overall enhance the day. The clever use of AR by We Are Immersive has meant that we can provide our guests with a portal into the digital world, where they can do things that they can’t experience in real life.
