Sally Dark Rides has announced what the company calls a realignment of its organizational structure.’  

The move will see Sally’s executive leadership team adopt a reorganization that they aim will position the company for further success. 

In January, Rolf Paegert was appointed to the role of Chief Executive Officer (CEO).

Meanwhile, the Company founder and long-time leader, John Wood, transitioned to the role of President and will continue as Chairman of the Board.  

Formerly the company’s Chief Operations Officer, Rolf Paegert improved customer relations, quality, service, and organization profitability. 

Sally confirms that, as CEO, Rolf will continue to ‘implement the organization’s vision, mission, and strategy while leading and developing other executive leaders within the organization.’

Before Sally Dark Rides, he served as the COO of Parques Reunidos’ United States division, which involved the strategic planning and operations of 22 parks. Paegert earned his B.A. in International Business from San Diego State University and MBA from the University of San Diego.

“Rolf is a terrific complement to our organization and the culture we’ve created,” says John Wood, President and Chairman. 

“His vast experience as a multi-park operator gives him a unique perspective when discussing the value of adding a Sally attraction to a park. Our team has more than embraced his organizational style and initiatives. I couldn’t be more pleased about our future outlook.”

Images: Sally Dark Rides