Silvergate Media, creators of content designed to inspire, engage and entertain, have extended their established Octonauts’ partnership with Merlin Entertainments.
The continued partnership involves the development of a new interactive brand experience, with activity-based Octonauts trails set to ‘make waves’ when they launch across 13 Sea Life centres and aquariums in the UK and ANZ. The new Octonauts trails will be put on all year at Chang Feng Ocean World in China.
The rolling out of the trails are ahead of the launch of a new Octonauts spin-off series later this year called ‘Octonauts: Above and Beyond.’
The interactive events will encourage families with young children to ‘Be Captain for a Day,’ putting visitors centre-stage of their own Octonauts adventure in June and July.
Lisa Macdonald, SVP content and consumer product sales at Silvergate Media, commented on the extended partnership with Merlin Entertainments: “We are delighted to bring this latest exciting Octonauts adventure to life for fans in the UK, ANZ and China as we build towards the broadcast launch of Octonauts Above & Beyond.
“Merlin Entertainments’ world-class SEA LIFE centres are the perfect setting for children to fully immerse themselves in the brand and learn all about saving the oceans. Visitors will be able to embark on a real-life adventure with their favourite characters for a family day out that’s both fun and educational,” Macdonald added.