Connect&GO and Six Flags Entertainment Corporation have entered a partnership to create seamless cashless experiences for guests at select Six Flags Hurricane Harbor waterparks.
The new SixPay program uses Connect&GO’s proprietary Virtual Wallet technology and custom RFID wristbands to provide what the company call ‘an easy way for guests to pay, helping to improve the experience while also encouraging guests to spend more in the parks.’
Four Hurricane Harbor waterparks of Arlington, TX; New Jersey; Los Angeles; and Phoenix were the first to debut Connect&GO’s Virtual Wallet technology this summer as they launched the new SixPay wristband.
This innovative solution streamlines operations, providing team members with intuitive technology that allows them to effortlessly sell cashless wristbands and accept payments at food and beverage, retail, and rental locations throughout the park.
“Our partnership with Six Flags marks an exciting time in our 10-year history of deploying cashless operations at venues and attractions around the globe,” said Connect&GO CEO, Dominic Gagnon.
“Our advanced Virtual Wallet technology enhances convenience and guest engagement and aligns perfectly with Six Flags’ vision to create memorable experiences through industry-leading innovation and technology.”
Through this new partnership, guests can purchase a cashless wristband, load funds, verify their balance, and reload money from a mobile point-of-sale device anywhere in the water park. By registering their unique wristbands online and creating an account, guests can easily load and reload funds and enjoy a day of tap-and-pay convenience.
Along with creating a more frictionless purchasing experience for guests, this brings a host of operational benefits, including centralized access to real-time data, easier sales experiences for seasonal staff and increased revenue.
“We are committed to harnessing the latest technology to elevate the guest experience at Six Flags. Through our partnership with Connect&GO, we’ve successfully integrated their advanced RFID technology into our operations. This allowed our guests to enjoy a frictionless experience across our waterparks, liberating them from the inconvenience of carrying wallets or phones,” said Omar Jacques Omran, Chief Digital Officer at Six Flags Entertainment Corporation.
“On top of that, Connect&GO has been an outstanding partner. Their team understands the many factors contributing to successful operations and has been dedicated to helping operators innovate and grow.”
The company has also announced a new AI traffic prediction engine that it plans to debut at IAAPA Expo 2023 in Orlando.
Image: Connect&Go
