Merlin has revealed further details on three Legoland projects in China currently under construction.
The trio of Legoland Resorts in the Chinese state will be located in Shanghai, Shenzhen, Guangdong Province, and Meishan City, Sichuan Province.
“The Chinese Legoland parks are set to be our biggest parks,” commented Scott O’Neil, chief executive of Merlin Entertainments.
Legoland Shanghai Resort will focus on tourism heritage, highlighting the traditions of Shanghai culture.
Furthermore, Shanghai is set to be the first park inspired by a Chinese legend based on the novel Journey to the West and the legend of the Monkey King, which will encourage learning through immersive activities linked with the novel.
“Our Chinese parks will include Chinese landmarks such as the Great Wall and the Summer Palace, alongside our famous Dragon rollercoaster. In addition to these classic features, each park will have its own unique attractions,” added O’Neil.
“While maintaining the authentic Legoland experience, there will be innovative designs, new themed areas, rides and immersive shows launched for the China market.
“We are excited and focused on the three Legoland projects which are already under development and we have ambitious ideas for growth and development in China.
“China represents a key pillar of Merlin growth strategy.”
Image: Merlin Entertainments
