Visit Orlando, the official tourism association for the most visited destination in the US, is launching one of its biggest UK campaigns to date.

The new five-week marketing campaign, targeting 'pre-family adults', will launch on October 13.

Visit Orlando's television campaign will air on ITV1, Channel 4, More4, E4 and Sky channels. Advertising will also run on ITV Breakfast to enhance the tourism association's collaboration with Good Morning Britain.
 
"By targeting the pre-family adult market, a more flexible segment of travellers, the new Visit Orlando advertising campaign aims to enhance the efforts of our travel trade partners to further drive off-peak bookings to Orlando," said Danielle Courtenay, chief marketing officer for Visit Orlando.