Cinemovida, a family-run chain of independent cinemas in France, has installed its first ever MX40 theatre.

The company teamed up with MediaMation Inc., providers of innovative technological solutions to the cinema, themed entertainment and amusements markets, to install a 60-seat MX4D Motion EFX Theatre to bring a new experience to Cinemovida’s arsenal.

Cinemovida’s cinemas are now equipped with 4D effects from MediaMation, including wind, rain, scent, back pokers and motion, among many more. By adding the MX40 technology to its cinemas, Cinemovida hopes to provide its patrons with an immersive and revitalising experience following the Covid-19 health crisis.

As Stephan Miche, secretary general of Cinemovida, comments: “Even if the pandemic crisis makes us suffer, our goal remains the same: to continue expanding and to be at the top of technology. Our investment in MX40 fulfils one of these goals!”

Cinemovida remains closed due to Covid-19-imposed restrictions and is awaiting on a reopening date.