About 100 Mexican brands affiliated with the Global Association of the Parks and Attractions Industry (IAAPA) have reported growth of 18% in the last year.

This was first reported by Xavier López Ancona, CEO of Kidzania and president of the Advisory Council of IAAPA Latin America.

During the inauguration of the annual convention in Cancun, López Ancona affirmed that the IAAPA groups amusement parks, museums, zoos, aquariums, water parks and children’s play centers, of which “after the pandemic, the attractions that are outdoors are those that have been recovering faster than indoor brands; people felt safer in open places.”

Likewise, he mentioned that the IAAPA has around 6,000 registered assets and that in Latin America there are around 500, of which 20% are in Mexico.

Meanwhile, Jakob Wahl, president and CEO of the organization, revealed that in recent years they have detected significant changes in customer consumption that have forced them to reinvent themselves. “In the past people would go to an attraction for a day, now they want to stay overnight and really immerse themselves in the experience like TopGolf México, SoftPlay México, Xcaret park here in Quintana Roo. 

“That is why they opened their own hotels; it is a very important trend in the industry that is taking place worldwide.”

Finally, Wahl stated that an accumulated growth of 50 percent is expected in the period from 2020 to 2025, due to the increase in the tourism market in Mexico.

Image: IAAPA