Since opening its doors on August 31, 2016, IMG Worlds of Adventure, the world’s largest indoor amusement park, has welcomed millions of guests.
Now, with plans already underway for IMG Worlds of Legends adjacent to the Dubai park, the company behind the brand are planning to venture out into Russia and China.
Owned by Ilyas and Mustafa Galadari Group, IMG Worlds of Adventure is built around five worlds which include three proprietary brands – The Lost Valley – Dinosaur Adventure, IMG Boulevard and The Haunted Hotel – along with global IP from Marvel and Cartoon Network.
The 1.5 million square foot facility features 22 rides and attractions and vast F&B and retail options. A new, state-of-the-art, 12-screen Novo Cinema is due to open by the end of the third quarter.
Following the success of IMG Worlds of Adventure, the operators unveiled their next planned project, IMG Worlds of Legends, in December 2016.
Situated next to the flagship venue, this two million square foot indoor entertainment project will include eight new IPs from some of the most popular brands in the world.
“IMG Worlds of Adventure has been a long-time vision of our owners Ilyas Galadari and Mustafa Galadari, and to see it come to life has been an incredible experience,” said IMG Worlds CEO, Lennard Otto.
“The past year has been an amazing journey for all of us here at IMG Worlds having launched the world’s largest indoor theme park in this great city of Dubai. As we celebrate our first-year anniversary, we look to the future with our goal being two-fold.
“First and foremost, we stand committed to giving each and every one of our guests the best global theme park experience possible. Secondly, we will continue to be leaders and innovators as we do our part in contributing to the leisure and entertainment industry, one of the fastest growing sectors in the region.
As IMG Worlds of Adventure celebrates its first anniversary, Otto has hinted that the group is now looking to expand its brand to high-growth overseas markets, including Russia and China.
“The indoor model we have here at Worlds of Adventure works for the climate we’re in, and we’ve had a lot of interest from other countries who want to import this model of theme park too,” Otto told Gulf News.
“China is a very attractive market, due the size of its population and the disposable income sitting there. We’re in discussions with several developers and we’ll hopefully see some good announcements soon.”
