Immersive Gamebox, a leading immersive gaming company with 30 locations globally, will launch its latest group gaming experience, Tetris 1991.

Willis Gibson, the first person to beat NES Tetris and his mother will play the first game of Tetris 1991, at the Texas Immersive Gamebox location.

Willis gained international acclaim for achieving a world record by “beating” the Nintendo Entertainment System version of Tetris. A viral video viewed by millions of people globally shows Willis, who goes by the gamer tag Blue Scuti, in tears and shock after he cleared 1,511 lines in just 38 minutes, a record previously completed only by artificial intelligence.

“My mom has always been supportive of my love for Tetris and I wouldn’t have been able to achieve the record without her,” Willis said. “I’m excited to play a new Tetris experience with my family.”

Tetris 1991 joins Immersive Gamebox’s extensive library of licensed and original intellectual property games, further enriching its immersive gaming offerings. This includes versions of popular titles such as Squid Game, PAW Patrol, Shaun The Sheep and Angry Birds.

Founder and CEO Will Dean wants Immersive Gamebox to be a collaborative experience, rather than the sometimes-isolated experience of gameplay at home. “Immersive Gamebox’s mission is to build stronger communities and social bonds through gaming,” Dean said. 

“That’s why all our games are built to be collaborative and connection building – a far cry from the isolating and often violent games currently offered by the industry.”

“Four decades after it was first launched, Tetris remains popular among adults and young people alike,” he continued. “Our immersive gaming version plays on the well-loved classic and promises to offer nostalgia for those around in the ’90s and pure excitement for those with the pleasure of experiencing it for the first time at one of our Immersive Gamebox locations.”

“We are thrilled to partner with Immersive Gamebox to provide players of all ages an opportunity to experience the Tetris brand in an exciting new format,” said Tetris CEO Maya Rogers. 

“As we celebrate the 40thanniversary this year, Tetris 1991 offers our fans a unique way to physically engage with the brand and have fun with family and friends at the same time.”

Image: Immersive Gamebox