Good news for pizza-loving theme park fans as International Theme Park Services (ITPS) have announced a partnership that will see Sbarro pizzas introduced to amusement parks, water parks as well as in family entertainment centres, aquariums and zoos.
ITPS is the global leisure industry’s leading independent, full-service consulting firm based in Cincinnati, Ohio. The company’s founder and CEO, Dennis Speigel, said of the pizza deal: “ITPS believes that the financial impact of bringing the quality of Sbarro to the theme park and attractions world can be substantial due to the global power of the IP and impact of the brand as one of the top pizza brands in the world.”
Sbarro is the leading quick-serve pizzeria chain specialising in New York-style pizza sold by the slice as well as other Italian-American cuisine. Sbarro and ITPS believe their partnership to be a perfect fit for the theme park and attractions industry. Park operators will be able to increase the menu variety on offer to their guests, ultimately improving their profit margins.
The CEO of Sbarro, David Karam, was enthusiastic about the potential of the partnership, saying: “Sbarro is excited to collaborate with ITPS as we continue the expansion of our brand into an industry that we believe is well suited for our flexible operating model, one which we know can improve guest satisfaction and increase sales.”