Katapult, international themed attraction designers, have signed an agreement with the Al Hokair Group, investors in the entertainment and hospitality industries.
The collaboration, which was agreed at the Saudi Entertainment and Amusement Expo, will see the firms work together on developing the strategy, design and guest experience of the next generation of themed attractions within the Al Hokair Group’s portfolio.
Al Hokair Group currently has more than 92 entertainment centres and 35 hotels in its Middle East portfolio, which has been built up over five decades under Sheikh Abdulmohsin Alhokair’s leadership.
Katapult’s co-founder and CEO, Dawn Foote, commented on the partnership: “We are delighted to work alongside Al Hokair to help them reimagine existing and create brand new themed attractions across the Middle East. Our working relationship over the last three years has been a joy, and we’re proud to formally agree our partnership in what is Katapult’s 20th year in existence,” said Foote.
Mishal AlHokair, deputy CEO of entertainment at Al Hokair, shared his enthusiasm of the agreement, saying: “We are pleased to have this collaboration with Katapult, the organisation that continues to be relied upon by some of the largest Ips in the leisure and attractions industry, and we are sure that this collaboration will add a great value to our current and future projects.”