A new family attraction is set to open in Blackpool this summer.

Planning application has been submitted underneath the popular Sea Life Centre on Central Promenade.

Approval for the as yet unknown attraction was signed off last May.

The attraction is part of a long-term regeneration of the famous Golden Mile with Merlin Entertainment keen to develop more space for attractions and a retail area.

Kate Shane, regional director for Merlin Entertainments, remained coy on giving too many details away but had this to say: “It is another IP (intellectual property) led attraction and we are just finalising the details before we can reveal anything further.

“It will be a brand led attraction and is due to open in the first half of this year.

“Our outlook for 2023 is there are challenges everyone is facing in terms of personal finances, but we believe people still want to make memories with their friends and families.

“As money is tighter, people want a guarantee of getting good value for their money and that’s what we want to deliver.”

It is expected that the resort will be set for a bumper summer tourist season with many families set to remain domestically due to the elevated cost of living.

Images: Merlin Entertainment