Hershey Entertainment & Resorts Company (HE&R) has announced the promotion of John Lawn to the role of president, effective immediately.

Lawn, who will maintain his role of chief operating officer, takes the new position as CEO and past president William Simpson winds down his responsibilities before retirement on January 5, 2018.

“Since joining our company in 2004, John has a proven track record of developing high performing hospitality teams that continually provide world-class service while producing outstanding financial results,” said Simpson.

“Regardless of whether a guest is at one of our lodging properties, restaurants, golf courses or enjoying the Hersheypark Entertainment Complex, John’s focus on hospitality does not waiver.”