Parques Reunidos, one of the fastest growing leisure park operators in the world, has partnered with Viacom International Media Networks (VIMN) to bring Nickelodeon-branded family entertainment centres to Europe, with the first opening earmarked for Spain in 2017.
The new deal expands VIMN and Parques Reunidos’ existing partnership following the success of Nickelodeon Land at Parque de Atracciones in Madrid, and NickLand at Movie Park Germany. These unique experiences will mark Nickelodeon and Parques Reunidos’ debut in the family entertainment centre business.
“Our goal at Nickelodeon is to be everywhere kids are, and we’re excited to diversify our portfolio to bring the Nickelodeon brand and characters to life through these new family entertainment centres,” said Gerald Raines, senior vice president of global recreation for VIMN.
“Parques Reunidos has been a great partner and we’re thrilled to expand our relationship to create another great entertainment experience for families in Europe.”
The first location opening – in Murcia’s Centro Comercial Thader, which is owned by Metrovacesa, one Spain’s leading shopping mall operators – will be an expansive space designed to bring children and parents together.
Covering 34,000sq.ft, the space will be equipped with interactive activities, an adventure zone, a dedicated space for younger members of the family and Nickelodeon-themed rooms, perfect for birthday parties and family get-togethers.
“We look forward to bringing this new entertainment experience to shopping malls in collaboration with Nickelodeon and its characters,” said Fernando Eiroa, CEO of Parques Reunidos.
“We are certain that Nickelodeon’s magic, in such an innovative and unique space, will become a significant landmark for local residents, not only in Murcia but also the surrounding area, replicating our success with Nickelodeon Land at Madrid’s Parque de Atracciones and NickLand at Movie Park Germany.”