Picsolve, a leading provider of imagery capture solutions for the leisure, theme park and tourist industries, has announced the purchase of Belgium-based start-up, Panora.me.

The collaboration will unite leading market expertise to push the continued development of cutting-edge capture innovations through the implementation of the creativity hub, Picsolve Lab.

The Picsolve Lab innovation centre involves a team of innovators in the field of imagery capture solutions, who will research and develop new capture innovations designed to revolutionise the visitor experience.

The Picsolve Lab will ensure Picsolve remains a leading brand in photo and video capture and can continue to deliver innovative solutions for its partners.

Since the acquisition of the strategic partnership with Panora.me was announced a year ago, the two companies have co-delivered photo and video capture innovations for customers.

These innovations include the Epic Selfie, recently installed at the Coca-Cola London Eye, and the Super Selfie, installed at both the Kennedy Space Center Visitor Complex in Florida and Legoland Florida.

David Hockley, Picsolve’s CEO, spoke about the partnership:

“We are excited for Panora.me to become the heart of capture innovation at Picsolve. The acquisition will superpower our research and development capability ensuring we continue to exceed visitor expectations.

“In the creation of Picsolve Lab, a bespoke initiative that is unique in the marketplace, we demonstrate our commitment to global growth through continued innovation. I’m excited to see what new technologies our dedicated experts within the newly formed Picsolve Lab team will deliver,” Hockley continued.

Raphaël de Borman, founder at Panora.me and head of Picsolve Lab, said:

“In the year since we started working with Picsolve, we’ve been able to deliver capture innovations including Epic Selfie and Super Selfie which have proved extremely successful for our partners.

“Our alignment of vision and drive to innovate within the market makes Picsolve a great fit for us. We will help fuel Picsolve’s expansion into new markets, and further strengthen our position as a force to be reckoned with in photo and video capture,” de Borman added.