Blackpool Pleasure Beach has opted for a fresh image for the 2024 season with a rebranded name and logo design.

The North-West seaside amusement park will now be known as ‘Pleasure Beach Resort’ and adorned with a fresh green and pink logo.

First appearing on the park’s Facebook page, subtle changes have been made to all the park’s social media channels to unveil its new brand identity.

The move comes as Pleasure Beach Resort want to make it further apparent that it is not only an amusement park, but a place where guests can stay overnight: the park has two accommodations with The Big Blue Hotel and the Boulevard Hotel.

Image: Pleasure Beach Resort