A colourful attraction will be arriving in Tennessee in 2024 in the shape of The Crayola Experience.

The venue will feature 20 vibrant indoor attractions in Crayola-themed decoration. The experience takes in activities such as naming your own Crayola crayon, creating your own colouring page and producing a melted wax art.

The Crayola Experience will feature a Crayola shop selling unique merchandise and products of the brand.

Covering 30,000sqft, The Tennessee venue will be Crayola’s sixth destination, joining Pennsylvania, Florida, Minnesota, Texas and Arizona.

Furthermore, it will be the first of five new Crayola Experience locations to be developed in U.S. by 2027.

BrightColours has signed a licencing agreement with Crayola to open four more Crayola Experiences in the next five years.

Warren Schorr, Crayola Senior Vice President of Business Development, Global Licencing & Experiences said: “Crayola Experience at Pigeon Forge will introduce new colourful adventures to our iconic lineup of imagination-inspiring activities, taking the experience to a new level.

 “We’ve sharpened our crayons to create a new experience that transports guests into the whimsical world of Crayola crayons and markers.”

Image: Crayola Experience