Vicon, specialists in motion capture, has announced a new collaboration with Falcon’s Creative Group, a design company for entertainment destinations around the world.

The partnership is aimed at leveraging motion capture technology in innovative ways for a number of new applications within immersive and interactive experiments. It will involve Falcon’s Creative Group combining Vicon’s VFX software, Shogun, and the company’s high-performing Vero optical motion tracking cameras.

Falcon will adapt Vicon’s motion tracking technology to assist in traditional and non-traditional filmmaking, including virtual production and real-time animation. Using the motion tracking technology, Falcon will develop and deploy immersive and gamified experiences for rides, attractions, theme parks and other entertainment venues across the globe.

Saham Ali, director of technology, Falcon’s Creative Group, commented on the partnership: “Vicon’s motion capture technology offers us new avenues to explore unconventional activations and produce innovative experiences that completely immerse guests across a multitude of mediums like never before.

“Vicon’s proven track record of providing quality products and amazing support, combined with its dynamic toolset that effortlessly interfaces with a wide variety of third-party systems, enables us to explore new applications for the technology and continue pushing the boundaries of experiential content. Having the best tools means we can do what we do best, which is to create new and exciting experiences that will engage and resonate with guests for years to come,” Saham Ali added.