Attractions.io has presented its new indoor, multi-level mapping system designed to assist entertainment venues with its tourism planning.

Attractions.io develops mobile technology that helps operators in the experience economy unlock the full potential of every visit. 

And their latest feature from guest experience provides smooth navigation for indoor and outdoor attractions with on-site buildings; Attractions.io announced they are expanding their navigation capabilities even further with Indoor Mapping, a new navigational tool to map complex inside spaces.

“Mapping indoor attractions is notoriously difficult. GPS positioning can be unreliable, and other technical solutions, such as RFID and triangulation methods, are still in the works,” explained a spokesperson for Attractions.io.

“After interviewing staff from indoor attractions such as aquariums and museums, it became clear that the cultural sector faces challenges with guests getting lost and having difficulty locating their preferred exhibits or activities. Even at outdoor attractions, guests tend to lose navigation features when they head into a building, which is an issue for zoos with insectariums or aquariums, or even just navigating the hotel at theme parks. 

“With Attractions.io’s new indoor mapping feature, operators can add multiple terrain levels to create interactive maps of multi-level on-site buildings, whether there’s one floor or 20+ floors.”

Using point-to-point wayfinding, guests can get directions to and from anywhere on site. For example, they might be in the cafe at lunchtime and want to plan their route to make the most of their afternoon. Guests can also opt to avoid uneven terrain, such as stairs, if accessibility is a concern.

Peter O’Dare, VP of Products at Attractions.io, expanded in further detail the new tool: “Traditional navigation tools often fall short in complex, multi-level spaces, leaving guests and operators in need of a solution that’s more reliable and connected. So that’s precisely what we aimed to address with our new Indoor, multi-level maps.

“Our commitment at Attractions.io has always been to connect the whole guest journey, and the launch of Indoor Mapping is a prime example of us delivering on this. It’s about more than helping guests find their way; it’s about creating a connected, memorable, and effortless experience for every visitor. We’re excited to see how our partners leverage this new tool to further enrich their guests’ visits.

“Indoor mapping is available In our MapLayr SDK and in our mobile app platform, for cultural attractions and resorts that want to offer guests a comprehensive service that includes access to tickets, photos, food ordering, and day planning all in one place.” 

For outdoor attractions with on-site buildings, guests using the map can seamlessly transition from outdoor to indoor spaces. As they move close to a building with Indoor Mapping enabled (or hovering over one inside the map), the indoor map will reveal itself. They can then choose wayfinding routes in exactly the same fashion as they would outdoors by interacting with specific points of interest.

As with all Attractions.io’s maps and wayfinding solutions, guests still get a sleek hand-illustrated map tailored to the attraction’s branding and colour scheme. They can also utilise a full range of map effects, like as dynamic lighting and animations, to bring their experience to life.

“These new features work and build on the other enhancements we’ve made to the maps over the last 12 months,” added Peter O’Dare. “This includes our unique dynamic night mode and texture effects that are now available to all customers.”

Attractions.io built their mapping engine over a decade ago to provide a solution on the market that did what they wanted to do. Since then, their mobile app platform, complete with sleek designed digital maps and interactive wayfinding, has been adopted by some of the world’s leading theme park groups, including Merlin Entertainments and Cedar Fair, as well as top zoos, resorts, and cultural attractions.

It’s mobile app platform and SDKs provide globally known experiences like Legoland, San Diego Zoo and the Cedar Fair with the tools and data they need to unlock the full potential of every visit.

Navigation and wayfinding are a critical part of the guest experience, and a fully branded, intuitive digital map heightens immersion while busting friction points across the guest journey, all courtesy of Attractions.io

Images: Attractions.io