IAAPA has revealed details about the forthcoming EMEA Trade Summit taking place on the 2, 3 and 4 of February at Germany’s Europa-Park.

The Trade Summit will feature internationally renowned speakers, behind-the-scenes tours and networking opportunities with industry suppliers and professionals who will share their expertise and insights with attendees.

Among the keynote speakers presenting at the Summit is Roland Muck, founder of Europa-Park, Rebecca Homkes, high-growth strategy specialist, Hakon Lund, owner in 4th generation, Land Gruppen, and Sebastian Drechsler, director of marketing at Miniatur Wunderland Hamburg Gmbh.

The event will feature several unique program formats, including interview-style sessions, an interactive workshop and IAAPA EDUSessions, providing attendees with the opportunity to learn, share information and ultimately grow the organisation.

The sessions will explore vital issues facing the amusement park industry, such as business strategy and disruption, leadership, creating growth out of a downturn, recruiting generation Z, corporate social responsibility, new trends in retail, enhancing the guest experience, and upgrading and renovating parks.

Jakob Wahl, executive director and vice president of IAAPA EMEA, said: ““We could not be more excited about IAAPA EMEA Trade Summit.

“This year, our members have faced so many unexpected challenges. It is fitting we are hosting this event at one of our region’s most beloved parks, Europa-Park. The team has been supportive, partnering with us every step of the way, ensuring we will have a safe, educational, and productive event that will help foster relationships and build new connections to fuel the industry’s recover,” Wahl added.