Intercard will exhibit at this year’s DEAL, the show that has been guiding the theme park and amusement industries in the MENA region for more than 30 years in Dubai. 

Intercard will introduce a new quick response (QR) product to its iReader series at the show, which runs from March 5-7, 2024 at the Dubai World Trade Centre.

Intercard’s CEO Scott Sherrod and Alberto Borrero, senior vice-president of international sales, will be at the show, showing the company’s popular technology including the iQ reader, which will make its debut in the Middle East market.

“The increasing acceptance of the QR code world-wide prompted us to introduce our iQ readers and kiosks that read QR codes,” says Sherrod, “setting the new standard for unattended amusement centre payment technology.”

The iQ reader can scan customer presented QR codes for payment and redemption point collection. This will enable customers to use mobile devices or printed receipts instead of play cards to active games, reducing costs for route operators and owners of unattended arcades.

“Intercard has been leading the way with cashless technology in the Middle East since Encounter Zone, the first FEC in the region, opened in Wafi Mall in Dubai more than 20 years ago,” says Alberto Borrero, Intercard senior vice-president of international sales. 

“Encounter Zone featured the region’s first debit card system, and Intercard’s continued innovations and renowned customer service have made its technology the most used in the market.”

Image: Intercard