The largest indoor Nickelodeon theme park in the world is set to open in Chongqing, China.
The 28,000 square-metre entertainment zone will be located at the heart of the massive Mall of China complex, which will be open in 2020. The park will be will be developed by Viacom International Media Networks (VIMN) together with the Jiayuan Group, China Creation Group and Triple Five Group. The latter already operates a Nickelodeon Universe park at the Mall of America in Minnesota, and soon the American Dream Mall in New Jersey.
Visitors to the Mall of China will be able enjoy 29 rides and attractions showcasing 14 Nickelodeon intellectual properties (IP). These will include Asia’s first tilting drop tower and the TMNT launch coaster, which will apparently be the highest, fastest and longest indoor rollercoaster in the world. Other IPs will include SpongeBob SquarePants, Dora the Explorer and PAW Patrol.
“Creating immersive on-the-ground consumer experiences remains an important part of our business,” says VIMN managing director for Asia Pacific, Mark Whitehead. “As we continue to grow the footprint of Nickelodeon theme parks, I am confident this will also open up new opportunities for the Nickelodeon brand and for our partners across multiple platforms in this important Chinese market.”
Image: Viacom Blog