Media-based dynamic simulation attractions specialist Simworx has announced the opening of three major attractions at Hub Zero in Dubai.

The UK-based company is currently involved in supplying attractions for a number of different venues in Dubai, including several within the eagerly anticipated theme parks which come under the Dubai Parks & Resorts banner – but one location that has now opened is Hub Zero in downtown Dubai’s City Walk area.

Operated by Meeras Holdings, it is the region’s first immersive entertainment park and a gamer’s paradise that offers experiences created in association with a number of renowned video game developers.

Simworx has provided three attractions for Hub Zero, including a 50-seat, 4D cinema based on the Japanese video game Asura’s Wrath.

The cinema incorporates 1DOF seats and a range of effects such as leg ticklers, air blasts, water sprays and wind, along with special effects lighting. A large curved screen and Christie projectors provide the visual elements.

A 30-seat Immersive Tunnel from Simworx is also in operation, this being based on the Final Fantasy video game series by Square Enix.

With a futuristic themed vehicle, the attraction features 3D projection on both sides and to the front of the vehicle, giving guests a truly immersive experience.

The third attraction provided to Hub Zero is a four-seat RoboCoaster based on Sony’s Dragon Age video game.

Guests board the ride within a castle themed loading station before the experience begins and the passenger vehicle tilts over to hang riders in front of a quarter dome screen where all the action takes place.

In addition to the Hub Zero projects, at the Mattel Play! Town entertainment centre also in City Walk, Simworx has installed a 4D cinema based around the hugely popular IP Thomas and Friends, with blue seats, Thomas badges on the seats and other related features.