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merlin entertainments

Merlin Entertainments announces two senior appointments
11 months ago

Merlin Entertainments announces two senior appointments

By  •  Latest News

Merlin Entertainments has announced two senior marketing appointments. Ash Tailor has been appointed as global brand director at Legoland and Matthew Williams has been appointed as global brand director at …
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Merlin partners with Coca-Cola Great Britain to exchange plastic bottles for discounts  
1 year ago

Merlin partners with Coca-Cola Great Britain to exchange plastic bottles for discounts  

By  •  Latest News

Merlin Entertainments is reigniting its partnership with Coca-Cola Great Britain, to offer consumers incentives into some of Britain’s best-loved family attractions in return for their used plastic bottles.

The initiative …
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Merlin agrees £6 billion acquisition
1 year ago

Merlin agrees £6 billion acquisition

By  •  Latest News

Merlin Entertainments has agreed to be acquired by Berkeley Bidco Limited, a recently-formed company owned by Blackstone Core Equity Partners and Kirkbi.

The acquisition has been agreed at £6 billion.


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Merlin Entertainments to open first Madame Tussauds franchise in Czech Republic
1 year ago

Merlin Entertainments to open first Madame Tussauds franchise in Czech Republic

By  •  Latest News

Merlin Entertainments has announced it will launch its first Madame Tussauds brand franchise. The new franchise will open in Prague in the Czech Republic later in 2019.

The launch of …
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Heide Park’s ‘Colossos’ opens following extensive re-theming
1 year ago

Heide Park’s ‘Colossos’ opens following extensive re-theming

By  •  Park Reports

Following three years of extensive re-theming after closure in 2016 due to essential repairs, Heide Park in Soltau, Germany, recently re-opened ‘Colossos,’ the highest and fastest wooden coaster in Europe.


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Picsolve lands five-year deal with Merlin Entertainments
1 year ago

Picsolve lands five-year deal with Merlin Entertainments

By  •  Latest News

Picsolve, the leading digital content capture provider for visitor destinations, has sealed a five-year deal with Merlin Entertainments.

The agreement means Picsolve is Merlin Entertainment’s content capture partner for several …
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Record theme park visitor numbers give Merlin Entertainments a revenue boost
1 year ago

Record theme park visitor numbers give Merlin Entertainments a revenue boost

By  •  Park Reports

Merlin Entertainments, Europe’s leading visitor attraction operator, has reported a 6.2% rise in its 2018 core earnings, driven by record numbers of visitors to its theme parks.

Merlin Entertainments, which …
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Merlin Entertainments collaborate with Entertainment One to bring first Peppa Pig attraction to United States
1 year ago

Merlin Entertainments collaborate with Entertainment One to bring first Peppa Pig attraction to United States

By  •  Product News

Working in collaboration with media and entertainment company Entertainment One, owners the Peppa Pig brand, Merlin Entertainments has launched the first Peppa Pig attraction in the United States.

The Peppa …
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Immersive VR Simulators are coming to Legoland Discovery Centres worldwide
1 year ago

Immersive VR Simulators are coming to Legoland Discovery Centres worldwide

By  •  Product News

Immotion Group’s fully immersive VR simulators are to be installed at most Legoland Discovery Centres (LDC) across the globe.

With striking wrap-around sound and multi-directional movement, Immotion’s fully immersive VR …
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Ninjago World is coming to Legoland Japan
2 years ago

Ninjago World is coming to Legoland Japan

By  •  Park Reports

Legoland Japan is about to get a ninja-themed expansion with the arrival of Lego Ninjago World, set to open this July.

The new world will expand the park’s site to …
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