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Ron Gustafson

Marketing matters – traditional vs. digital
2 years ago

Marketing matters – traditional vs. digital

Beth Whittaker looks at the importance of correctly marketing a park’s messages to its target audience(s) and whether traditional marketing tools are still able to hold their own in a …
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A unique blend of the old with the new
3 years ago

A unique blend of the old with the new

By Ron Gustafson

All images courtesy Quassy Amusement & Waterpark

WHEN the gates at just about any amusement park open, there is an immediate mad dash to the largest roller …
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