4 years ago
Merlin Entertainments poised to benefit from Halloween season
Following the success of Alton Towers’ ‘Scarefest’ and Thorpe Park’s ‘Fright Nights,’ Merlin Entertainments is set to reap the rewards of being at the forefront of providing Halloween-themed experiences across …
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5 years ago
Legoland Water Park at Gardaland’s gateway to resemble a huge Lego wave
Details have been announced about what the gateway welcoming visitors into Legoland Water Park at Gardaland will look like and where it can be found.
The gateway will be located …
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5 years ago
Opening date announced for Legoland New York
The opening date of the highly awaited Legoland New York Resort has been announced. Guests will be able to pour into what will be the world’s largest Legoland theme park …
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5 years ago
Legoland announces new Legoland Resort in Sichuan, China
Merlin Entertainments has announced it has joined forces with Global Zhongjun Cultural Tourism Development, to build and operate a Legoland Resort in China’s Sichuan province.
Merlin will operate the new …
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5 years ago
Merlin Entertainments announces two senior appointments
Merlin Entertainments has announced two senior marketing appointments. Ash Tailor has been appointed as global brand director at Legoland and Matthew Williams has been appointed as global brand director at …
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5 years ago
Merlin partners with Coca-Cola Great Britain to exchange plastic bottles for discounts
Merlin Entertainments is reigniting its partnership with Coca-Cola Great Britain, to offer consumers incentives into some of Britain’s best-loved family attractions in return for their used plastic bottles.
The initiative …
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5 years ago
Merlin agrees £6 billion acquisition
Merlin Entertainments has agreed to be acquired by Berkeley Bidco Limited, a recently-formed company owned by Blackstone Core Equity Partners and Kirkbi.
The acquisition has been agreed at £6 billion.
5 years ago
Merlin Entertainments to open first Madame Tussauds franchise in Czech Republic
Merlin Entertainments has announced it will launch its first Madame Tussauds brand franchise. The new franchise will open in Prague in the Czech Republic later in 2019.
The launch of …
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5 years ago
Heide Park’s ‘Colossos’ opens following extensive re-theming
Following three years of extensive re-theming after closure in 2016 due to essential repairs, Heide Park in Soltau, Germany, recently re-opened ‘Colossos,’ the highest and fastest wooden coaster in Europe.
5 years ago
Picsolve lands five-year deal with Merlin Entertainments
Picsolve, the leading digital content capture provider for visitor destinations, has sealed a five-year deal with Merlin Entertainments.
The agreement means Picsolve is Merlin Entertainment’s content capture partner for several …
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