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Merlin invests in Big Bus Tours
8 years ago

Merlin invests in Big Bus Tours

By  •  Industry Reports

European leisure destination operator Merlin Entertainments has invested $34.4m in Big Bus Tours, a leading global owner-operator of hop on, hop off city tours, and the formation of a …
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Social media and the modern-day park
8 years ago

Social media and the modern-day park

By  •  Industry Reports

The online world has dramatically changed the way we live our lives and how companies target audiences and new business. Beth Whittaker assesses the importance of social media in the …
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